>Digital Marketing & Branding

Course description

Osler Education’s Digital Marketing & Branding certificate provides learners with crucial marketing and branding knowledge and strategies. Today, social media marketing is crucial for business as the traditional business marketing models are no longer relevant, this course will bring learners up to date with current techniques. Learners will learn the importance of branding and brand management including how to analyze a brands value. This course will also focus on how brands need to use communication to educate consumers and the various methods of communication.

Social Media Marketing

This course will focus on how companies market through social media platforms such as Facebook, Instagram, Snapchat, etc. Students will learn the importance of using social media for marketing purposes as well as some precautions that need to be taken.

E-mail Marketing

Students will learn the importance of e-mail marketing to consumers and potential customers. This course will focus on how and why companies choose to market via e-mail and the laws surrounding e-mail marketing.

Marketing Research

This course will focus on how companies gather information to target specific markets and consumers. Marketing Research is a very important business strategy for companies.

SEO Marketing

Search Engine Optimization is a combination of strategies used to increase visitors to a website and hold a high-ranking spot on popular search engines. This course will focus on those strategies and tactics.

Branding Strategies

This course will focus on the development of a successful brand and the importance of creating a successful company brand. Brands need to be competitive and play to the consumer’s needs and wants.

The Digital Marketing & Branding certificate provides learners with the knowledge and skills of the techniques used in today’s digital marketing and branding including social media marketing and marketing communication strategies. Students will learn how the traditional marketing model is no longer feasible for businesses today.

The Digital Marketing & Branding certificate course runs for 50-hours in-class or for 10-weeks through our Self Pace (distance/online education) course. The Self Pace course is broken down into self-study modules and students are evaluated final examinations for each module. The in-class course is a lecture style course and students are evaluated by final examinations for each module. It is recommended that notes are taken during class and the Instructors will provide a list of the recommended readings/textbooks. The class instructors are Professionals with extensive experience in the courses that are being taught.

This course is for individuals who currently work in a marketing position and are looking to upgrade their skills or for those looking to get into the marketing field. The Digital Marketing & Branding certificate course is a foundation professional development course that can be taken as an introductory course for students who may pursue a further education in the marketing field.

What are the registration requirements?
  • Completed application form

  • Educational or professional experience in marketing, digital/social media or corporate branding

What credential will be awarded upon completion of the course

Upon successful completion of the course, students will receive a certificate in Digital Marketing & Branding Professional Development certificate.

Course delivery

This program is available in-class and through distance education (online).

  • Fee $225
  • Duration 10 Weeks